whatwedo

WHAT WE DO INTEGRATING ENTERTAINMENT AND ADVERTISING

SNOOOEP integrates entertainment with advertising. We collaborate with brands. Together we develop and produce unique films that are exclusively broadcasted in an online and mobile cinema which the consumer can enter and enjoy anywhere, with anyone at any time.

Nowadays consumers are looking for information and entertainment that is easily accessible, fun, new, on-demand and for-free. Getting the consumers’ attention has become increasingly complex. There is a huge diversity and variety of media channels with an overload of data. Consumer preferences have changed: I want this and I want it now.

 Today’s consumer grew up with freely available information and entertainment. Why pay when I can get it for free? They’re no longer willing to pay unless they get something extra in return. SNOOOEP has the answer to the hungry eyes of the consumer and the insatiable need for (free) entertainment.

WHAT WE DO REACHING THE CONSUMER THROUGH FILM

Film is a strong medium to reach target groups effectively and well suited for creative sponsoring ideas. Film themes create engagement. Therefore at SNOOOEP we believe in ‘pull’ not ‘push’. Once we exclusively developed and produced a film around branded content, we pull the consumer right into our digital cinema. Instead of buying a ticket they leave their name, e-mail, address and phone number. As a reward we will also give the viewer a special service or product offer from one of our partners.

WHAT WE DO SERVE THE ON-DEMAND-CONSUMER

Online entertainment is far more than just distributing films and music for download. It’s about extending the user’s experience into new dimensions of interactivity, which can only be achieved within the digital realm of technologies and services.

In film promotion it’s essential to attract viewers and consequently create revenues. The chaotic nature of today’s online video, where thousands of new videos appear every day, demands professional skills for pushing, targeting and highlighting content over time. Grabbing the viewers’ attention requires an effective promotion platform, combined with expertise in the skills and tricks that eventually “make people click”. It might sound easy, but it’s not. In fact, it is one of the most confusing areas of online entertainment.

Whether in Web 2.0, Mobile devices, Digital TV or VoD – there’s a vast space for creative ideas that can interweave the trends of the digital age. It’s the challenge of taking entertainment essence, the emotional excitement, to new dimensions. We at SNOOOEP define our core competency in finding the most innovative and novel technologies, experimenting with new ideas and pioneering services for the online entertainment market. Our great exclusive content gives us the leverage to bootstrap new projects with an immediate broad market reach.

PWC ENTERTAINMENT & MEDIA OUTLOOK NL 2011-2015

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