
WHAT WE DO INTEGRATING ENTERTAINMENT AND ADVERTISINGSNOOOEP integrates entertainment with advertising. We collaborate with brands. Together we develop and produce unique films that are exclusively broadcasted in an online and mobile cinema which the consumer can enter and enjoy anywhere, with anyone at any time.
Nowadays consumers are looking for information and entertainment that is easily accessible, fun, new, on-demand and for-free. Getting the consumers’ attention has become increasingly complex. There is a huge diversity and variety of media channels with an overload of data. Consumer preferences have changed: I want this and I want it now. Today’s consumer grew up with freely available information and entertainment. Why pay when I can get it for free? They’re no longer willing to pay unless they get something extra in return. SNOOOEP has the answer to the hungry eyes of the consumer and the insatiable need for (free) entertainment. WHAT WE DO REACHING THE CONSUMER THROUGH FILMFilm is a strong medium to reach target groups effectively and well suited for creative sponsoring ideas. Film themes create engagement. Therefore at SNOOOEP we believe in ‘pull’ not ‘push’. Once we exclusively developed and produced a film around branded content, we pull the consumer right into our digital cinema. Instead of buying a ticket they leave their name, e-mail, address and phone number. As a reward we will also give the viewer a special service or product offer from one of our partners. WHAT WE DO SERVE THE ON-DEMAND-CONSUMEROnline entertainment is far more than just distributing films and music for download. It’s about extending the user’s experience into new dimensions of interactivity, which can only be achieved within the digital realm of technologies and services. PWC ENTERTAINMENT & MEDIA OUTLOOK NL 2011-2015
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